Case Study in Strategic Marketing

CASE STUDY: REALTY WORLD immovable domain is a full-service real estate agency. The confederation employs a broker, a receptionist, a bookkeeper, and a letting administrator. All sales agents argon autarkic contractors who are paid on commission. The company (broker) earns 1% of either sales. Real estate commissions average 6% of merchandising determine. Therefore, 5% of the selling price goes to the independent sales agents, not the company. In addition, the company generates income through a residential change service. detain year, the company earned $25,000 through the cleaning service. hold up year, agents in the company sold a total of $10million in mercantile real estate and sold an average of basketball team residential transactions to each one calendar month with an average transaction price of $500,000. Property management is dig up intensive and requires a regular administrator. It is difficult to manage have it off for absentee owners. However, the company generated nearly $5,000 per month in residential rental fees and another $10,000 per month in substantial commercial stead management contracts. The commercial property management required sub-contracting of cleaning, charge and landscaping services that averaged $5,000 per month. level 1: Qualitative Questions 1. How would you coif or identify the companys Strategic melodic line Units (SBUs)?

Answers allow vary: residential sales, commercial sales, residential rentals, commercial property management, and cleaning service. 2. utilize revenues generated and potential for growth as two v ariables, prepare a BCG matrix for Realty Wo! rld. Answers will vary based on the perception/projections for potential growth. Students should be prepared to defend or support why they lay an SBU in the chosen quadrant. 3. anticipate that Realty World is set in your city, develop a SWOT analysis for Realty World using actual news sources. Level 2: Quantitative Questions 1. Calculate revenues generated for each of the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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