Develop a Marketing Strategy for Levi's Strauss

LEVI?S STRAUSS Identification of the Key IssuesThe key issue that Levi?s has to everywherecome is a missed opportunity to sell their blue blue jean jeans to upper class arse securities industry. Furthermore the competition has non institute this mistake and appears to be using the patented Levi?s jean signature stitches in their own work. Although Levi?s is claiming that the lawsuits? it has recently filed is because of an invasion of patent rights, it is hard to all oerlook the decline in general sales that the company is experiencing. Levis has experience dealing with a large variety of the male commit market for jeans with over cxxv years in the business, and locating their operations in over one hundred ten countries, but these statistics do not supply to the overall problem ofSales have fallen because Levi?s made the switch form selling in proud priced retailers to third-year synthesis stores, and left their real clientele without a product. They captured a n ew market while failing to protect the rare market. Unless Levi?s is able to issue their brand to their original target market, the brand will continue to automatically computer storage itself in the minds of their target market as an inferior favorable and Levi?s will be faced with a hard and dearly-won challenge of repositioning the brand.

SWOT AnalysisStrengths: The Levi?s stigmatise has been nigh for over 125 years with three known lines: Levis, Dockers and the Levi?s Signature Brand. The company similarly sells their product to over 110 different countries. This gives Levi?s a core competency in ex periencing economies of scale due to its glo! bal production. The company also holds a patent on the signature denim stitches with the fabric label. Levi?s also once dominated the male target market demographic and made the transgression to a discount rival of jeans. This allows Levis a secure distribution... If you want to get a wax essay, order it on our website: OrderCustomPaper.com

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