Foxy Originals

Executive Summary With the festering popularity of its reapings, artful Originals was running the risk of congruous over-saturated in the Canadian commercialize. In an drive to parry this problem, the association decided to envision the U. S. securities industry by January, 2005. To achieve this goal, wily Originals had to pretend a vital finale regarding its dispersal system Would the comp some(prenominal) aid patronage shows or affiance gross revenue representatives? glib Originals strengths reside in its owners experience, fashionable products, set strategy, and its current food foodstuff presence.The connections weaknesses include local market saturation, leave out of outside(a) market experience, and the richly appeal of securing retail accounts. Tapping into the US jewellery market creates virtually unlimited opportunities for ingenious Originals. The bon ton will gain a larger customer base, wider brand exposure, and greater international market experience. Although entering the US market presents ingenious Originals with huge opportunities, it besides presents signifi squirtt threats.Threats the play along may character ar the risk of being eliminated by stronger, offend marketed competitors potentially low get for its product and expensive trade and statistical distribution. silky Originals is arduous to decide on the take up strategy for expanding into the US market. The company must(prenominal) spank its unfamiliarity with the US jewellery market, its insufficiency of a solid marketing and distribution strategy, and the high salutes of getting in the raw retail accounts.The company presently has terce options silklike Originals can deceive its products at trade shows or it can hire sale representatives to sell their products or the company can benefit from using both(prenominal) distribution methods. The company must conservatively evaluate expected profits, market-entry time, and the complexi ty of from individually one alternative The costs of hiring sales representatives argon frequently lower than any new(prenominal) alternative, and the expected revenues are much high.Sales representatives experience experience and contacts to make officious sales, assure dicey Originals a truehearted mental institution into the U. S. market. By the end of 2004, in study US cities, with a cost of $19,182. 50, foxy Originals should will and train quartette sales representatives. Working with recruiters and following its continuous use procedures, the company should hire, train, and equip quadruple ambitious, aggressive, evangelical account executives, assigning each to a major US metropolitan area.Because the company will face angered opposition in large urban cities, Foxy Originals should focus on just about smaller markets with less competition and higher demand. Foxy Originals also must arm a distinctly American armystylish and cheap. By differentiating itse lf, offering crotchety and affordable products, Foxy Originals will retard juicy expansion into the US market.Foxy OriginalsExecutive Summary With the growing popularity of its products, Foxy Originals was running the risk of becoming over-saturated in the Canadian market. In an effort to avoid this problem, the company decided to enter the U. S. market by January, 2005. To achieve this goal, Foxy Originals had to make a vital decision regarding its distribution strategy Would the company attend trade shows or hire sales representatives? Foxy Originals strengths reside in its owners experience, stylish products, pricing strategy, and its current market presence.The companys weaknesses include local market saturation, lack of international market experience, and the high cost of securing retail accounts. Tapping into the US jewellery market creates virtually unlimited opportunities for Foxy Originals. The company will gain a larger customer base, wider brand exposure, and greater international market experience. Although entering the US market presents Foxy Originals with huge opportunities, it also presents earthshaking threats.Threats the company may face are the risk of being eliminated by stronger, better marketed competitors potentially low demand for its product and expensive marketing and distribution. Foxy Originals is trying to decide on the best strategy for expanding into the US market. The company must overcome its unfamiliarity with the US jewellery market, its lack of a solid marketing and distribution strategy, and the high costs of acquiring new retail accounts.The company currently has three options Foxy Originals can sell its products at trade shows or it can hire sale representatives to sell their products or the company can benefit from using both distribution methods. The company must carefully evaluate expected profits, market-entry time, and the complexity of each alternative The costs of hiring sales representatives are much lower th an any other alternative, and the expected revenues are much higher.Sales representatives have experience and contacts to make quick sales, assuring Foxy Originals a quick introduction into the U. S. market. By the end of 2004, in major US cities, with a cost of $19,182. 50, Foxy Originals should will and train four sales representatives. Working with recruiters and following its regular employment procedures, the company should hire, train, and equip four ambitious, aggressive, enthusiastic account executives, assigning each to a major US metropolitan area.Because the company will face fierce competition in large urban cities, Foxy Originals should focus on slightly smaller markets with less competition and higher demand. Foxy Originals also must develop a distinctly American collectionstylish and affordable. By differentiating itself, offering unique and affordable products, Foxy Originals will insure profitable expansion into the US market.