Marketing Plan: Donor Recognition and Stewardship

Marketing cast Donor cite and StewardshipINTRODUCTIONEconomic recession has had its uph obsolescent on the number of bestowers. As the scrimping is rec e very(prenominal)placeing, the trends indicate that non-profit organizations continue to lose sponsors faster than they gain them correct if the giving amounts argon increasing. The results argon affect beca put on were settleing a trend of charities verifying on fewer donors giving erectr portrays, s attend to Elizabeth Boris, director of the circle round on Nonprofits and humanity at the Urban Institute. Charities need to work harder on reaching taboo to sm fine art and variant groups of donors. More pregnant, however, is keeping donors for foresightfuler than a year, since its much cheaper to retain existing donors than it is to continu completelyy decree new champions. Non-profit sector is undergoing changes. Maybe its the already-begun exodus of Baby Boomers in nonprofit leadership positions. Maybe its the rough-and-tumble to understand shifting giving habits as littleer donors enter the good-hearted discussion in great numbers. Whatever it is, it progress tos us rethink donor relations, which is undergoing a metamorphosis in both(prenominal) thinking and approach. background signalMarket analytic thinking. Childrens vigorousness Foundation is an in parasitical incorporated non-profit organization dedicated to fostering and granting funds to put upChildrens infirmary at London health Sciences Centre, Thames v entirelyey Childrens Centre and Childrens wellness investigate Institute. Since 1922, funds raised seduce back uped deliver exceptional conduct and validate for children and their families by providing alter pediatric c be, equipment, education programs, therapy, rehabilitation operate and research. Childrens wellness Foundation is regional pediatric referral center for South westsideern and North Western Ontario. Childrens health Foundation is operating i n an extremely competitive industry. Canadas charit able and nonprofit sector is the 2nd largest in the world with 170,000 non-profit organizations. Ontarios 46,000+ NFP organizations employ about unrivalled million people, 15% of Ontarios total workforce, and excite an scotch impact of nearly $50 billion. This represents much than 7.1% of Ontarios GDP- greater than the automobile and construction industries combined. More than 5 million Ontarians donate oer 820 million hours of their time volunteering e rattling year, valued at the equivalent of 400,000 full-time jobs. Health cargon is the second largest recipient of donations in Canada (behind religious organizations) and makes up approximately 13% of all donations received from Canadians. salient philanthropic donations from individuals or corporations are becoming increasingly important sources of donations. At the same time, in both urban and rural communities, donor fatigue is becoming a satisfying concern. As residents continue to be asked to contri alonee to charitable organizations, thither comes a point at which their provideingness or ability to donate is exhausted. This is of cross concern in large urban areas like the GTA, where there is harsh competition for donor dollars, correspond to Anthony Dale, CEO of the Ontario Hospital Association. Philanthropy in Canada is highly dependent on oil and gold prices. facial expression for back within Canadas philanthropic history, it is noniceable that a year after a recession there was a signifi empennaget decrease in fundraising contributions. And with Canadas health care system becoming increasingly dependent on philanthropy, its capital planning may pay off increasingly compromising to fluctuations in Canadas resource economy. Philanthropy is essential to the well existence of the health care system, allowing hospitals to improve and develop their infrastructure and conduct innovative medical exam research. This is the reality for Childr ens Health Foundation as well, whose infrastructure, hydro, water and salaries only are funded by government. All the specialized programs the foundation provide and equipment is covered with donor dollars. But as we enter the era of plunging oil prices and economic uncertainty, hospital foundations are apt(predicate) to face harder times fundraising, and this may make some(prenominal) disparities in admittance to capital projects among communities worse. In addition to that, Canadians are becoming less generous and giving fewer donations to sympathy than they did a decade ago, according to the 2016 Generosity Index published by the Fraser Institute, a think tank. science of the bounty today has become a measuring stick for performance for many non-profits. The fact that 15% of Canadian people makes over 80% of all charitable contributions is exhibit of how important stewardship became. Brand Analysis. The mug identity of Childrens Health Foundation which comprises the logo and the tagline is very clear and concise. Their mission to mobilize the community to support excellence in health care, rehabilitation and research for children and their families is fully backed up by all the programs and support they offer (innovative research, world-class hospital facilities and equipment wide range of financial, legal and moral support to families with maladjusted children). They are very consistent in updating their online cordial blog, website, Facebook page, as well as uploading not only visuals but also the documentaries on regular basis to streng past the impact of the message they are trying to convey. Childrens Health Foundation constantly conduct different campaigns to increase their reach and revenue. For the time being they cover South West Ontario, some sidetracks of North West Ontario and have ceremonious unsloped alliances with Thunder Bay hospitals. Childrens Health Foundation is promoting their scratch on their website by using stories, v isuals and documentaries for people to see the harsh reality of ill children and understand the difference they can make with their donations. The foundation also white plagues the social media platforms such as Facebook, Twitter and YouTube to increase their reach as well as intelligence serviceletters. They are raising funds and increase awareness of the cause by running campaigns, accepting donations on different take aims andorganizing fundraising events. Childrens Health Foundations brand IDEA (integrity, Democracy, Ethics, Affinity) is very effective which increases its credibility. Childrens Health Foundation focuses on providing full range aid to the grisly children and their families by providing high quality support on various levels (treatment, rehabilitation, financial, legal, moral), which is something unique and is the base of their military position in the market against other non-profit organizations like Sunshine, Save the Children or World Vision. All of thes e organizations cover different needs of children make their dreams come true, provide financial support or food supplies to malnurished kids. Childrens Health Foundations brand evolve around the intimately vulnerable part of our society sick children. Because children are our future, donors are very willing to support this cause and it does attract significant amounts of funds. Childrens Health Foundation has raised $8mln. last year. In terms of donations Childrens Health foundation is marking corporations and people with various income levels that are not indifferent to the cause as every dollar that comes in is important. The donor segmentation is as follows individuals, corporations, actiontime giving, bequest, community fundraising. Varied demographics is one of the challenges the foundation is facing when trying to build their donor acknowledgment and stewardship programs because every demographic group depending on level of donations is expecting different things. Looki ng at the shipway to donate, however, it is clear, that the foundation fails to address and engage in their efforts the coevals of millennials. The documental of the Childrens Health Foundation is to come up with a plan on how they can lie with and steward all different demographics and customize these programs according to different levels of donations by remaining inclusive.SWOT Analysis Childrens Health FoundationStrengthsBrand associated with children. People like to supporter children.Affiliation with Childrens hospital, Childrens Research Institute and Thames Valley Childrens Centre, so donor dollars are kept under one umbrella.The third largest children health research convey in Canada.Offer various specialized programs to sick children.Strong community event partnerships.Childrens Health Research Institute leverages the seed funding from Childrens Health foundation 10 times over, with external and peer-reviewed grant success. revenue exemptionFamily Centered care envi ronment through programs as fund specialized equipment, comfort sick children, register a new simulation, support families in need, fund pro-bono legal services for patient families.Weaknesses hold bud sterilize.Hospital policy limitations.Limited staff. goating a wide range of demographics without particular focus.Website is not very graphic.Opportunities tapdance into the market of Millennials and encourage embroilment in the causeCause Related MarketingInnovative donor credit stewardship programsHaving limited resources to focus their efforts towards actions that would bring the biggest returnThreatsVulnerable to economic crisis. Charitable giving is one of the first cash outflows that consumers cut back on when money is tight.Since they depend on contributions, they need to stave off the perception of impropriety. Even a elfin scandal can be damaging.Donor namings are knockout in hospitals due to health, safety privacy issuesGiving trends are changing, its important to a djustcompetitive ratingChildrens Health Foundation is competing with every cause being promoted by other more than 60 not-for-profit organizations in London, Ontario. The advantage of Childrens Health Foundation is that their mantra evolves around sick children, which is more likely to win donors hearts than any other cause. On regional and national level Childrens Health foundation is facing more fierce competition. We will look closer at 3 of 13 Children Hospital Foundations in Canada Childrens Health Foundations, eliminate Kids and McMaster Children Hospital Foundation, as they are all competing in exactly same field and are part of Childrens Miracle Network. The point of parity is that all these organizations are Hospital Foundations and provide help to children with disgustful health problems. war-ridden EvaluationChildrens Health FoundationSick kids foundationMcMaster Children Hospital FoundationSimple, clear orbiting page. good-hearted video on the pull downing page of their website.Simple landing page.No peculiar(prenominal) partners mentioned.Partners are not listed.Partnerships with well-kn aver companies.Not very pictorial when it comes to kids.Very imaginative in terms of content and use of graphics. Impactful.Good content.Easy way to donate whatever amount you wish to.Different approaches to donate for specific programs.Easy way to donate.There is a donor recognition page on the website.Donor skirt shows how the foundation have certifyd their donors.No donor wall to identify donors.Conducts bowling competition to economize lives of children.Have kids lottery system to raise funds.No upcoming specific programs to raise funds.Does not target millennials.Has a page on their website which allows to create own fundraising campaign and customize it for birthday etc.Does not target millennials.Has an extensive specialized program renewing for family support (financial, legal etc.)Deals with a large variety of serious diseases and has a long h istory and solid reputation as an establishment offering condition class programs like Motherisk.Focus on cancer, mental health and eating disorders for children.Sick Kids is very open up foundation with long history, strong website and variety of programs they offer. They do target millennials offering them to customize their fundraising activity on Sick Kids website. Childrens Health Foundation should look into this market as well as to enhance their website for a stronger impact. fortune identificationChildrens Health foundation is very similar to competitors in terms of services, target audiences and fundraising activities. The opportunity lies in differentiation. The organization could do that by implementing innovative donor recognition and stewardship program, segment their donors more expeditiously to focus their efforts in order to maximize the return and tap into market of young donors.goal commandIn this market plan, we will focus on developing Donor Recognition Stew ardship strategies for several donor segmentsPlanned giving as one of the sources of large donations to ensure future gifts. The mean giving percentage can promote long-term endowment building as well as assisting support over time as an inflation hedge.Lifetime giving to ensure loyalty and repeat gifts to support quieten funds.Individual giving by millennials to ensure we engage the young generation in philanthropic activities.marketing objectivesTo increase mean giving by 10% by the end of the year.To maintain ongoing relationship with long time loyal donors.To increase millennial giving by 20% with engaging recognition and stewardship program by the end of the year.communication objectives Planned Giving Raise awareness about think giving opportunities for a good cause -Childrens Health FoundationLifetime Giving Increase engagement with lifetime donors to strengthen the relationship.Individual Giving Raise awareness about giving opportunities among millennials and engage th em in such activities.creative objective planned givingOur basic creative strategy is to position planned giving as the most meaningful way to leave a legacy.creative strategy planned givingTarget audience for this campaign are people of 60 and above (70% women as they are more likely to donate to health-related charities), who will be soon retiring or already retired with a significant amount of funds or earth at their disposal in South West and North West Ontario. Some of them have already started will /estate planning. They are single with small or no family, married with no children, or married couples with successful children. They have been donating to charities regularly or are connected to charitable giving in other ways, like volunteering. They are quite ultraconservative and relationship is very important to them. This audience is into traditional media and listen to classic radio. They search online for real estate or auctions, could use twitter, but mobile phone is regarded as a practical tool kinda than entertainment device. This audience are big fans of both water and motor sports. They have high order for going to community theatres, baseball games and golf game game events. And individualized finance appears to be one of their favorite interior hobbies.We have chosen this segment because Childrens Health Foundation finds it challenging to steward this face of donors and often, some of the sterling(prenominal) and most transformational gifts to an organization come through bequests and other planned gifts. In Canada, the Canadian Imperial cuss of Commerce estimates that Canadian boomers are about to inherit approximately $750 billion from their aging relatives over the side by side(p) decade. Now the baby boomer generation is entering retirement and many are willing to flit on their inheritance to charities rather than to their children. Regional disparities should be taken into consideration as well. Ontario residents expect to get the bigger bequests 6.4 % look to receive more than $500,000, almost half as many as the 4.4 % crosswise Canada who anticipate receiving such a large inheritance. As the boomer generation ages, it is increasingly crucial for all health care foundations to establish a planned giving strategy, giving donors even more ways to fulfill their philanthropic goals and touch the lives of others. The population of people of 55 years of old and over is infinitely increasing in London and make up around 35% of its population. Seniors are most likely to donate to health-related charities.PositioningFor lifetime Philanthropists, the Childrens Health Foundation is the ultimate way for leaving legacy by providing long lasting value to the most vulnerable part of our society sick children and contribute to our future. Childrens Health Foundation commits to full support for these kids and their families including treatment, rehabilitation, innovative research, financial and legal assistance. Reco gnition and StewardshipConventional donor recognition and stewardship model does not work for this type of giving. As planned gifts are revocable, deferred and can be changed by the donor at any time, it is very important that these donors are recognized and thanked systematically.Proposals for planned giving could be shared with the current donor database.Planned gifts can be an important part of most study gift proposals to donors who pledge a specific amount while alive to purchase equipment or help pay for construction. A deferred planned gift can supplement this support by creating a eternal endowment that will provide perpetual support for the same program or building.Planned gift proposal could be incorporated into all jack ladders fundraising efforts.Donors who establish life income arrangements (charitable trusts, gift annuities), arrange for retained life estates, or donate life insurance policies (all irrevocable) as well as those providing for bequests or naming your charity as a beneficiary of their retirement plans or life insurance policies (revocable) should be nominated for guardian Circle. The common theme of these donors is their belief that providing for the future of the organization is important and that their funds will be employ for a noble cause to help those in need when they will no longer be with us.Donors are becoming philanthropists and investors, and will require different types of information, greater transparency and access to leadership. Which means legacy donors should be provided with Inside Reports on a regular basis or perhaps a personal perspective on something happening at the charity. These should be from someone high in the organization and could be sent on society letterhead to reinforce the detecting of belonging to a community of special donors.It is important to meet them face to face and as often as a donor deems necessary.Small tokens of taste perception could be sent on regular basis crafts made by kids, m aybe some tickets to a classical music concert given by patronage or other type of gift received on the basis of partnership with for profit organizations. There is no cost involved and shows that these donors are being though off.Planned gift donors should be invited into every fundraising event to make sure Childrens Health Foundation has as many touch points with these donors without forcing unnatural interactions like compulsory monthly calls.To keep a database of their birthdays or anniversaries, their children or grandchildren birthdays or other events (exotic holiday, wedding, someone is sick) to make sure that these donors and their families receive a invoice or follow up phone call (with no ask) on these occasions. Greeting cards could be prepared by kids. It is a very personalized attention, that shows the donor that you care and remember. In this way, it is possible to involve all the family in philanthropic activities and potentially increase donations from other sourc es.Board members could organize a p.a. lunch or dinner evening only for this type of donors to discuss in more full s pourboire the struggles and plans of the foundations. The cost of such a dinner could as well be a gift from a restaurant to the Childrens Health Foundation if arranged.Every planned gift donor should have an opportunity to have a tour of the facilities, to speak with researchers and employees of the hospitals at least once, so they would get a feeling of how they can contribute to the cause rather than just see the numbers on the paper. This would help them to feel more involved.Planned gift donors may as well become monthly donors to assist in covering some immediate needs or vice versa, so while maintaining an ongoing relationship it is important to leverage different opportunities and to offer them to the donor as an option.Planned gift donors should have contact enlarge of their main contact in the foundation should he have any questions. All their problems should be unyielding in a timely and effective manner.Donors should be publicly recognized to the greatest extent theyll allow, which, would help make planned giving more accessible to other potential contributors.It would be nice to digit a building, garden of the hospital or some other place of the facilities after the name of the legacy leader and honor a person with the largest contribution this way.Media conveyAd on Classic Radio, TV and magazines, brochures to be handed out at theatre, art galleries, golf events, fundraising events Twitter, announcements on website, face to face, telephone.creative objective lifetime givingOur basic creative strategy is to position lifetime giving as a vital source of income, enabling Childrens Health Foundation continue making difference for many families lives.creative strategy lifetime givingTarget MarketINDIVIDUALSTarget audience is 40+ years old persons (men and women) with advanced degrees and minimum $100,000 + income per household who have already made at least 3 donations in their lifetime. They are either empty nesters or married couples with university-aged children They have high rates for going to the theatre, symphony, art galleries and the ballet. At home, they read lots of books, listen to classical music radio stations and subscribe to business, news and travel magazines. They are politically active, rank high for functional on community projects, serving as volunteers and writing letters to public officials. They also support a long list of philanthropic causes, physical exertion their well-developed social conscience with both their time and money. They read business and travel publications, watch TV golf shows and jazz festivals. This audience is one of the top clusters for buying financial products. These savvy Canadians invest in nearly every kind of mutual fund available.PositioningFor philanthropists, the Childrens Health Foundation is an investment that makes a real difference and offers a priceless return a tremendously improved quality of life of children with severe health issues. Childrens Health Foundation commits to full support for these kids and their families including treatment, rehabilitation, innovative research, financial and legal assistance. CORPORATETarget audience consists of large and mid-size businesses Childrens Health foundation have not cooperated with. These businesses are looking to incorporate philanthropic activities into their brand and culture to raise awareness and increase their brand equity as well as to contribute to their communities.PositioningFor socially responsible businesses, investment in Childrens Health Foundation is a most efficient way to make a difference in the lives of their communities, by helping the most vulnerable part of our society children to lead a quality life recovering from life threatening diseases. Childrens Health Foundation commits to full support for these kids and their families including treatment, re habilitation, innovative research, financial and legal assistance. We have chosen these target markets because diaphragm class is declining and it is increasingly important to retain the loyalty of the donors to ensure steady revenue flow. Corporations is as well an important source of continuous revenue for charities for smooth daily operations. Childrens Health Foundation is currently working on the recognition and stewardship plan and came up with the below thresholds for lifetime giving.Individual $25,000 $99,999Individual $100,000 $499,999Individual $500,000 +Corporations $250,000 +Recognition and StewardshipDonor recognition and stewardship program should be aimed to form deep and lasting relationships with the donors, by adopting a long term ongoing mindset rather than to check off a box on a checklist. Conversation should be dynamic and ongoing rather than static.Ideally every level should have a name of the circle who would enjoy the benefits of a specific level of d onation.INDIVIDUALSIndividual $25,000 $99,999Give donor a photo frame of the children being helped.To thank them in person if feasible to strengthen the relationship.Develop a stewardship section on the website where all new memberships of the circle are being announced acknowledging the loyalty and support of the new member.A pin of the circle.Invitations to all fundraising eventsIndividual $100,000 $499,999A painting with colorful handstamps of children of the hospital as an authentic way to say THANK YOU. It should be given in person.Send cards or make a phone call during these birthdays, anniversaries, etc. That way, your donor will know that theyre on the top of your mind.Invitations to all fundraising events.A pin of the circle.Tickets to an art show or complimentary golf rounds received from sponsor so it would not cost anything and donors would feel appreciated.Individual $500,000 +A necklace made by children in the hospital as a thank you gift.A yearly dinner with boar d members to discuss issues and make the donors feel they are part of the family and get a feeling of what is happening behind the scene.A pin of the circle.Invitations to grievous bodily harm events received from sponsors.Send cards or make a phone call during these birthdays, anniversaries, etc. That way, your donor will know that theyre on the top of your mind.Invitations to all fundraising events.A public announcement (if donor agrees).Media ChannelsBrochures to be handed out in art galleries, theatres, symphonies, fundraising events ads in business and travel magazines TV golf shows or jazz festivals email, face to face, website, Twitter, LinkedIn.CORPORATIONS $250,000 +At the completion of a project or campaign, provide them with a small photo book that showcases the project from inception to completion. A photo book is tangible evidence of how their dollars were spent and serves as a constant reminder of the organization. When creating the photo book, we should be certain t o select results-oriented pictures that are tied to your cause and show the impact our organization makes.Highlight a donor on the website or with newsletter. Include why they are such an important part of your organizations family.Honor major(ip) donors that stand out with a personalized plaque.A 2 to 5 minute thank you video to publicly recognize them through social media and promote your organization to other potential supporters.Use social media provide the venture to recognize donors in a regular and ongoing way.Media ChannelsFace to Face, telephone, brochures, email.creative objective individual giving/millennialsOur creative strategy is to position Childrens Health Foundation as a cause that invites our young generation to participate and therefore, make a difference.creative strategy individual giving/millennialsTarget earreach is men and women from 18 to 30 years old singles or young families. Their income is not very high as they are still in college/university or wor king in entry level jobs that do not bring high income. These young, tech-savvy consumers find their entertainment online. They are doing volunteer work in an effort to improve their community. They tend to donate to whatever inspired them at the moment and are looking for causes with social value and alignment to a higher purpose. They want to participate and co-create products as well as for disruption of the status quo in ways that appeal to their sensibilities. This group is very influenced by their peers.Rainforest disforestation EssayRainforest Deforestation EssayThere are many reasons why the rainforests are disappear right sooner our eyes. There are two main causes total deforestation, agriculture and fuel forest collection in dry areas. The main cause of the disappearing forests are logging, mining, industrial development and large dams. Tourism is also a large threat in deforestation. They all play a major part in the degradation of all forests.What is logging? Many may ask that question to a forest expert. Logging is simply the cutting down of mature trees for their tint. Large areas of the forest are washed-up only to remove a few of its logs. The heavy equipment used to break through the forest causes even more injury. As the change is compacted and the trees are cut down by the heavy machines, the chance for the innovation of the forest decreases significantly. The tracks made by the heavy machinery are a site foe extreme dirt disturbance which will eventually erode in heavy rains. Now the lives of all the forests inhabitants are break up by the removal of only a few logs. The International Tropical Trade Organization (ITTO), was naturalized in 1988 to regulate the trade of tropical timber, but the amount of logging was insignificant on a world wide scale. some rainforest timber on the international market is exported to rich countries. There, it is then sold hundreds of times the original price paid to the indigenous people whose forest have been plundered. The timber is then used for the production of doors, woodwind frames, crates, house hold utensils, and other items.The next cause of deforestation is agriculture, the shifted cultivators, cash crops, and cattle ranching. The term shifted cultivators is commonly used for the people who have moved into the rainforest and established small scale farms. These people are landless peasants who followed roads into the damaged areas of the forests. Shifted cultivators are being accuse for 60% of tropical forest muddled. The reason they are called shifted cultivators is that they are forced to move off of their own land and move into the forest which they had no knowledge in order to sustain themselves and their families. After a time these farmers encounter the same problems as the cash crop farmers do. The foil does not stay rich for a long time, so they are forced to move or shift again to a new area in the forest destroying it more and more. Its evident t hat shifted cultivators have become part of the close of the rainforests but not the cause. Undisturbed areas of the rainforests are being cleared in order to provide land for food crops and grazing cattle. Much of these crops are bountiful to be exported to rich industrialized countries, which leaves the poor population to go hungry and fend for their selves. Because of the delicate nature of the rainforest soil the productivity of cash crops grown declines after a few years. Mono-culture plantations are those that produce only one species of tree or type of food. The reason they are referred to as cash crops is that the only reason they are planted is simply to make money and make it fast, with very little concern about the environmental damage they are causing. Most cases involve cattle damage, the cattle damage the land to such an extent where the ranchers have no use for it anymore, they move on destroying more and more of the rainforest. The forest is not the only thing being sunk cattle ranchers have exploited the land leaving it barren and stripped of nutrients not being able to sustain any life at all.The third cause of deforestation is fuel wood, fuel wood is used for heating and cooking. The United Nations Food and Agriculture Organization estimates that 1.5 to 2 billion worldwide rely on fuel wood for many purposes. The problem is worse in drier regions of the tropics. A outcome will probably mean the return of the forest to local people who know how to control it.another(prenominal) cause is the production of large dams, in India and South America millions of acres of forests are being destroyed by the building of these large hydro-electric dams. It was a dominant view that hydro-electric dams had to be built or these countries would possess from am energy crisis. The construction of the dams not only destroys the forests but also displaces the tens of thousands of families, not only destroying their land, but also their culture. The rates of waterborne diseases increase significantly. The downstream ecosystems are destroyed by the dams which trap the silt, trapping many valuable nutrients. The irrigation and industrial projects that are powered by these dams lead to extensive environmental damage in the future. The irrigation leads to destruction of soils and the industry leads to pollution.Mining and industry is the fifth cause of rainforest destruction. Mining and industrial development lead to direct forest loss due to the clearing out of land to establish projects. Roads are built through unattainable land, which then opens up the rainforest. This later causes sever water, air, and land pollution.One more being the Colonization Schemes, government and international aid agencies for a time believed that by encouraging the colonization and the trans-migration schemes into the rainforest, they could improve the poverty felt by the people of the financially poor countries. It has become obvious that such schemes have fa iled numerous times, hurting the indigenous people and the environment. These schemes involved the relocation of millions of families into over populated parts or the forest. For example, in Indonesia, the Transmigration program begun in 1974. it is believed to be the greatest forest lost in Indonesia, directly causing an average loss of 200,000 hectares. These people suffered the same problem as the shifted cultivators did. The soil was not fertile enough, which made them move into another part of the forest destroying more land that was before intended.The last cause is touristry, the creation of national parks has unquestionably protects rainforests. Though national parks are open to the public, the tourism is damaging most if these areas. National Parks are often advertised to vacationers before sufficient management plans have been developed. Insufficient financial support is to be paid for the preservation of forests by government departments. These government departments se e tourism as an easy way to make money, therefore tourism is highly encouraged. Ecotourism or environmentally friendly tourism should educate the tourists to be more environmentally aware. regrettably many companies and resorts that advertise themselves as being ecotourist establishments are only exploiting the land for a profit.In finishing we all have a part in destroying the rainforests whether it be by logging, mining, industrial development, agriculture, or tourism. In order to make the world a better place for everyone to live in we all moldiness come together and protect what we are destroying. Without the rainforests there wouldnt be oxygen and without oxygen there will be no way for any for of life to survive. So I ask how important are the rainforests to you?